A name in a headquarters announcement
A December 2017 article examined Rapid7’s November 16 headquarters announcement, which referred to the West End as an “Uptown” neighborhood. The account described the wording as branding associated with the Hub on Causeway and TD Garden, not an established replacement for the West End name.
Rapid7 planned to relocate from 100 Summer Street and bring its Cambridge team from 1 Main Street into the new Boston headquarters. The article anticipated a move during 2019. It reported a global workforce exceeding 1,000, with almost 500 employees in the Boston area, as context for the company’s plans.
The Hub on Causeway proposal
The account described the Hub at 100 Causeway Street as a mixed-use project of approximately 1.87 million square feet and $950 million across three phases. Other passages used a 1.5 million-square-foot description; the article did not explain the difference.
First-phase plans included approximately 210,000 square feet for retail and restaurants, 175,000 for creative offices, 64,000 for TD Garden expansion, 10,000 for an outdoor entrance area and 540 underground parking spaces. Star Market and ArcLight Cinema were each described as taking 60,000 square feet, with 15 cinema screens planned.
A subsequent phase called for a 38-story residential tower with approximately 440 homes and a ten-story hotel of roughly 260 rooms. A final office tower was described as 21 stories and 525,000 square feet. Live Nation New England and Big Night Entertainment Group were also named in the entertainment-leasing account.
Other West End redevelopment
At 35 Lomasney Way, the Garden Garage plan was described as replacing a four-story garage with a 44-story, 470-apartment tower and 830 parking spaces. The report recalled opposition to an earlier two-tower scheme and presented the revised proposal as an effort to reconnect streets and pedestrian areas.
Bulfinch Crossing was discussed as a separate redevelopment of the Government Center Garage, with six buildings and roughly 2.9 million square feet. The account described a first-phase 45-story residential tower with 496 homes and a later office tower called One Congress. These are historical project descriptions, not current availability or proof of all announced dimensions.
A neighborhood rather than a new label
TD Garden’s role as an arena and the changes around North Station framed the article’s discussion of the West End. It recalled the neighborhood’s losses during mid-century urban renewal and compared the “Uptown” language with earlier efforts to brand the Seaport as the Innovation District.
The article itself questioned whether the new nickname would stick. It does not establish a renamed neighborhood, a present office location or the realization of its predicted price and inventory changes.
Historical account attributed to the original Boston City Properties article. Underlying records and later outcomes have not been freshly verified.